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‘Appetite Controller’ Hits U.S. Market

IdeaVillage Products Corp., Wayne, NJ, has introduced U.S. consumers to SlimShots, a dietary supplement that contains the breakthrough European weight management emulsion, Fabuless, a patented blend of natural oat and palm extracts in water.

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By: Sean Moloughney

Editor, Nutraceuticals World

IdeaVillage Products Corp., Wayne, NJ, has introduced U.S. consumers to SlimShots, a dietary supplement that contains the breakthrough European weight management emulsion, Fabuless, a patented blend of natural oat and palm extracts in water.

It is believed that the emulsion is digested at a slower rate than typical foods, allowing it to penetrate deeply into the last part of the intestinal system, the ileum. At this stage of digestion, satiety hormones are released and the brain receives a message of fullness. This mechanism, called the “ileal brake,” is believed to help consumers eat less.

While new, the concept of using a lipid emulsion for weight management has demonstrated effectiveness. In a double-blind, placebo-controlled clinical study, participants using the Fabuless emulsion ate up to 30% less every day when compared with those who didn’t use the emulsion.

Available in single-shots that look like a dairy creamer, SlimShots feature a creamy liquid delivery system with a vanilla flavoring that can be taken alone or added to yogurt, cereals, meal replacement shakes, soup and even coffee. SlimShots should be taken with breakfast and four hours later, with lunch, if desired.

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